The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences...

BrandTrends explains why brands should look to expand their marketing target to benefit from stronger performance. The term "kidults" is...

The Kid Consumer & Media Lives research details the behaviors, uses and expectations of 3-18 year olds to better anticipate their needs...

By Marinette Dalbart, Client Servicing Director Based on the most popular brands ranking, the BrandTrends April'22 wave reveals 4 main...