The licensing industry is constantly evolving, with new trends and innovations emerging each year. In 2023, we can expect to see a number...

The Kid Consumer & Media Lives research details the behaviors, uses and expectations of 3-18 year olds to better anticipate their needs...

Reasons for the Increase and Challenges for Brands Targeting this Constantly Evolving Demographic

Let’s explore the fascinating new world of the virtual reality, the Web3, the NFTs and the Metaverse. This article provides an extended...

Exploring the Success of LEGO and Mickey Mouse to Drive Growth and Relevance BrandTrends has released its first quarterly report for...

By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...

By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...

By Philippe Guinaudeau, CEO An article based on the presentation given at the January 26 press conference for the Spielwarenmesse...

By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...

By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...

By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...

In the past, Virtual reality was most often associated with Gaming. However, nowadays it is playing an essential role in the World of...

Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days...

The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how...

BrandTrends have identified how lockdown and post-lockdown periods have seen a switch in media consumption, generating large changes in...

By Marinette Dalbart, Client Servicing Director Based on the most popular brands ranking, the BrandTrends April'22 wave reveals 4 main...

Ranking Apr'22

By Philippe Guinaudeau, CEO This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the...

By Philippe Guinaudeau, CEO BrandTrends can help in selecting a suitable social influencer for your brand. One of the fastest-growing...

....but an unexplored field of opportunities and growth Some would consider the Metaverse as the 3D Internet. In some extent, that’s...