Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days...

The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how...

To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is...

Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. What is...

A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This...

By Philippe Guinaudeau, CEO This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the...

By Philippe Guinaudeau, CEO The question is straightforward. Nonetheless, the response is out of proportion. What is your favorite brand...