There are numerous reasons for optimism! Of course, the current context is not super exiting… Ukraine war, inflation, climate change… It...

Piaget’s Theory of Cognitive Development What does Piaget’s Theory of Cognitive Development Suggest? Piaget’s theory of cognitive...

On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by...

Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. From step 1 of Master your...

By Philippe Guinaudeau, CEO You work as a product manager for a sizable consumer goods company, and you have been given the challenging...

By Philippe Guinaudeau, CEO BrandTrends can help in selecting a suitable social influencer for your brand. One of the fastest-growing...

By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 How to create customer engagement? You...

By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 2 What is a brand engagement strategy?...

By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary steps - Part 1. This four-part series of articles...

By Philippe Guinaudeau, CEO There is no need to mention the Barbie brand. It's a kind of world heritage, so well-known that everyone can...

By Philippe Guinaudeau, CEO The most well-known brands, the most favorites brands, the most desired brands ... All of these rankings are...

In the BrandTrends tracker, what is the Consumer Demand Gap? What can you do with it to predicting future sales?

By Marinette Dalbard, Client Servicing Director BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a...

May 05, 2022 By Marinette Dalbard, Client Servicing Director The recent BrandTrends survey, conducted over 42 countries including...