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Philippe Guinaudeau
May 30, 20233 min read
Mid-level brands challenge dominance of top players in the children's licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences...
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Marinette Dalbard
May 4, 20234 min read
Latin America: stable market combining different realities
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine /...
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Marinette Dalbard
May 4, 20233 min read
Not an easy task for new comers to go through the clutter of the entertainment Indian market
The BrandTrends Group unveils some major findings from its most recent research, and some key facts can be extracted when compared to the pr
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Philippe Guinaudeau
Apr 26, 20234 min read
Inside Pop Mart: How blind box toys are becoming a global phenomenon
By Philippe Guinaudeau, CEO Photo by Qichen Xie, The BrandTrends Group Unpacking the Story Behind Pop Mart's Iconic Blind Box...
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Marinette Dalbard
Apr 4, 20233 min read
Kidults, this trend that shows that entertainment is not just for children!
BrandTrends explains why brands should look to expand their marketing target to benefit from stronger performance. The term "kidults" is...
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Marinette Dalbard
Apr 4, 20233 min read
Discover how licenses manage to develop winning strategies around the world
BrandTrends takes stock of the most popular entertainment brands in the world among 0-14 year olds in January 2023 What leads a brand to...
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Marinette Dalbard
Apr 4, 20233 min read
BrandTrends takes on the challenge of understanding young consumers in 2023 and beyond
The Kid Consumer & Media Lives research details the behaviors, uses and expectations of 3-18 year olds to better anticipate their needs...
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Marinette Dalbard
Apr 4, 20232 min read
From Japan to the world: How animes and mangas conquered hearts everywhere
You couldn't escape it, it's been several decades now since anime has profoundly changed the way we consume cartoons. Just look at the...
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Marinette Dalbard
Jan 12, 20232 min read
Top Popular Brands Around the Globe - Oct'22
Discover the most popular brands around the globe with our Q4 2022 results Recent BrandTrends market research unveils the top popular...
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Maha Khan
Oct 17, 20222 min read
Licensing in the fashion industry
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This...
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Marinette Dalbard
Oct 4, 20221 min read
Top Favorite brands ranking worldwide: Marvel is definitely the most favorite brand around the globe
BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands...
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Marinette Dalbard
Aug 24, 20222 min read
Marvel on Path of Unseating Lego as Favorite Entertainment Brand
By Marinette Dalbard, Client Servicing Director BrandTrends shares the top 10 most favorite brands among EMEA Kids 0 to 6 years old...
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Philippe Guinaudeau
May 18, 20223 min read
The Amount Of Well-Known Brands
May 05, 2022 By Marinette Dalbard, Client Servicing Director Changes in children's entertainment consumption over the last two years have...
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Marinette Dalbard
Mar 28, 20221 min read
BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In T
BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In The World ! Once again, Lego confirms...
129 views0 comments
Marinette Dalbard
Feb 22, 20221 min read
The Kid Consumer: How Mobile Is Driving More And More Empowerment Among Children
At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and...
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Philippe Guinaudeau
Jun 29, 20206 min read
How Consumer Behaviours have Changed Since Lockdown
By Philippe Guinaudeau, CEO Needless to say, the lockdown has sent reverberations through society which have percolated into our consumer...
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