The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences...

BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine /...

The BrandTrends Group unveils some major findings from its most recent research, and some key facts can be extracted when compared to the pr

By Philippe Guinaudeau, CEO Photo by Qichen Xie, The BrandTrends Group Unpacking the Story Behind Pop Mart's Iconic Blind Box...

BrandTrends explains why brands should look to expand their marketing target to benefit from stronger performance. The term "kidults" is...

BrandTrends takes stock of the most popular entertainment brands in the world among 0-14 year olds in January 2023 What leads a brand to...

The Kid Consumer & Media Lives research details the behaviors, uses and expectations of 3-18 year olds to better anticipate their needs...

You couldn't escape it, it's been several decades now since anime has profoundly changed the way we consume cartoons. Just look at the...

Discover the most popular brands around the globe with our Q4 2022 results Recent BrandTrends market research unveils the top popular...

A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This...

BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands...

By Marinette Dalbard, Client Servicing Director BrandTrends shares the top 10 most favorite brands among EMEA Kids 0 to 6 years old...

May 05, 2022 By Marinette Dalbard, Client Servicing Director Changes in children's entertainment consumption over the last two years have...

BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In The World ! Once again, Lego confirms...

At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and...

By Philippe Guinaudeau, CEO Needless to say, the lockdown has sent reverberations through society which have percolated into our consumer...