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Marinette Dalbard
Aug 22, 202313 min read
How to build strong strategies and drive growth through brand popularity monitoring
There are numerous reasons for optimism! Of course, the current context is not super exiting… Ukraine war, inflation, climate change… It...
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Philippe Guinaudeau
May 30, 20233 min read
Mid-level brands challenge dominance of top players in the children's licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences...
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Marinette Dalbard
May 4, 20234 min read
Latin America: stable market combining different realities
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine /...
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Marinette Dalbard
May 4, 20233 min read
Not an easy task for new comers to go through the clutter of the entertainment Indian market
The BrandTrends Group unveils some major findings from its most recent research, and some key facts can be extracted when compared to the pr
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Philippe Guinaudeau
Apr 26, 20234 min read
Inside Pop Mart: How blind box toys are becoming a global phenomenon
By Philippe Guinaudeau, CEO Photo by Qichen Xie, The BrandTrends Group Unpacking the Story Behind Pop Mart's Iconic Blind Box...
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Marinette Dalbard
Feb 28, 20233 min read
Building a winning Licensing Strategy in a fragmented Italian market
Exploring the Success of LEGO and Mickey Mouse to Drive Growth and Relevance BrandTrends has released its first quarterly report for...
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Philippe Guinaudeau
Feb 21, 20233 min read
New Zealand serves as an illustration of how new licensescan penetrate a market
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Philippe Guinaudeau
Feb 20, 20234 min read
The Australia licensing industry paves its unique path for expansion and development
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
116 views0 comments
Elena Nacouzis
Feb 14, 20231 min read
Nuremberg Toy Fair 2023 - Web3: Metaverse, NFTs, and Digital Toys
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
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Elena Nacouzis
Feb 14, 20231 min read
Nuremberg Toy Fair 2023: How Streaming Changed Toy Sales
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
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Philippe Guinaudeau
Jan 30, 20236 min read
The dawn of a new era for toys & games
By Philippe Guinaudeau, CEO An article based on the presentation given at the January 26 press conference for the Spielwarenmesse...
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Philippe Guinaudeau
Jan 16, 20234 min read
A greater variety of Entertainment brand categories are expected for the Nordic markets
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
61 views0 comments
Philippe Guinaudeau
Jan 16, 20234 min read
The Canadian market for licensed products is a vibrant market changing at an incredibly fast rate
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
47 views0 comments
Philippe Guinaudeau
Jan 16, 20234 min read
The German Licensing Market appears to presently be a land of opportunities
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
103 views0 comments
Marinette Dalbard
Nov 21, 20221 min read
Back on the webinar ‘7 steps to predict the best license for you’
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. From step 1 of Master your...
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Philippe Guinaudeau
Jun 15, 20222 min read
The BrandTrends Group releases its latest round of brand popularity reports
By Philippe Guinaudeau, CEO The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content...
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