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Marinette Dalbard
Aug 22, 202313 min read
How to build strong strategies and drive growth through brand popularity monitoring
There are numerous reasons for optimism! Of course, the current context is not super exiting… Ukraine war, inflation, climate change… It...
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Philippe Guinaudeau
Jun 26, 20235 min read
The power of licensing: How to boost sales quickly on kids' products
By Philippe Guinaudeau, CEO In the highly competitive world of consumer products for children, licensing of entertainment brands has...
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Philippe Guinaudeau
May 30, 20233 min read
Mid-level brands challenge dominance of top players in the children's licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences...
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Marinette Dalbard
May 4, 20234 min read
Latin America: stable market combining different realities
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine /...
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Marinette Dalbard
May 4, 20233 min read
Not an easy task for new comers to go through the clutter of the entertainment Indian market
The BrandTrends Group unveils some major findings from its most recent research, and some key facts can be extracted when compared to the pr
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Philippe Guinaudeau
Apr 26, 20234 min read
Inside Pop Mart: How blind box toys are becoming a global phenomenon
By Philippe Guinaudeau, CEO Photo by Qichen Xie, The BrandTrends Group Unpacking the Story Behind Pop Mart's Iconic Blind Box...
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Marinette Dalbard
Apr 24, 20233 min read
From publishing to screens: the power of Big Action, Animation and Superhero content
The licensing industry is constantly evolving, with new trends and innovations emerging each year. In 2023, we can expect to see a number...
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Marinette Dalbard
Apr 4, 20233 min read
Kidults, this trend that shows that entertainment is not just for children!
BrandTrends explains why brands should look to expand their marketing target to benefit from stronger performance. The term "kidults" is...
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Marinette Dalbard
Apr 4, 20233 min read
Discover how licenses manage to develop winning strategies around the world
BrandTrends takes stock of the most popular entertainment brands in the world among 0-14 year olds in January 2023 What leads a brand to...
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Marinette Dalbard
Apr 4, 20233 min read
BrandTrends takes on the challenge of understanding young consumers in 2023 and beyond
The Kid Consumer & Media Lives research details the behaviors, uses and expectations of 3-18 year olds to better anticipate their needs...
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Marinette Dalbard
Apr 4, 20232 min read
From Japan to the world: How animes and mangas conquered hearts everywhere
You couldn't escape it, it's been several decades now since anime has profoundly changed the way we consume cartoons. Just look at the...
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Marinette Dalbard
Mar 24, 20233 min read
Children and screens: When digital entertainment becomes their main activity
Reasons for the Increase and Challenges for Brands Targeting this Constantly Evolving Demographic
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Marinette Dalbard
Mar 21, 20232 min read
On how difference between Popularity and Favorite highlights strenghts and weaknesses for a brand
January 2023 wave results are now live! We’ve shared some of the top 10 most popular and favorite brands on our LinkedIn page . Do not...
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Marinette Dalbard
Mar 7, 20234 min read
Licensing in the Metaverse, Navigating the Virtual World
Let’s explore the fascinating new world of the virtual reality, the Web3, the NFTs and the Metaverse. This article provides an extended...
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Marinette Dalbard
Feb 28, 20233 min read
Building a winning Licensing Strategy in a fragmented Italian market
Exploring the Success of LEGO and Mickey Mouse to Drive Growth and Relevance BrandTrends has released its first quarterly report for...
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Philippe Guinaudeau
Feb 21, 20233 min read
New Zealand serves as an illustration of how new licensescan penetrate a market
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Philippe Guinaudeau
Feb 20, 20234 min read
The Australia licensing industry paves its unique path for expansion and development
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Elena Nacouzis
Feb 14, 20231 min read
Nuremberg Toy Fair 2023 - Web3: Metaverse, NFTs, and Digital Toys
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
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Elena Nacouzis
Feb 14, 20231 min read
Nuremberg Toy Fair 2023: How Streaming Changed Toy Sales
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable...
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Philippe Guinaudeau
Jan 30, 20236 min read
The dawn of a new era for toys & games
By Philippe Guinaudeau, CEO An article based on the presentation given at the January 26 press conference for the Spielwarenmesse...
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