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Philippe Guinaudeau
May 30, 20233 min read
Mid-level brands challenge dominance of top players in the children's licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences...
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Marinette Dalbard
May 4, 20234 min read
Latin America: stable market combining different realities
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine /...
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Marinette Dalbard
Apr 4, 20233 min read
Discover how licenses manage to develop winning strategies around the world
BrandTrends takes stock of the most popular entertainment brands in the world among 0-14 year olds in January 2023 What leads a brand to...
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Marinette Dalbard
Oct 4, 20221 min read
Top Favorite brands ranking worldwide: Marvel is definitely the most favorite brand around the globe
BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands...
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Marinette Dalbard
Aug 24, 20222 min read
Marvel on Path of Unseating Lego as Favorite Entertainment Brand
By Marinette Dalbard, Client Servicing Director BrandTrends shares the top 10 most favorite brands among EMEA Kids 0 to 6 years old...
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