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Mid-level brands challenge dominance of top players in the children's licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences...
Philippe Guinaudeau
May 30, 20233 min read
106 views
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Latin America: stable market combining different realities
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine /...

Marinette Dalbard
May 4, 20234 min read
29 views
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Discover how licenses manage to develop winning strategies around the world
BrandTrends takes stock of the most popular entertainment brands in the world among 0-14 year olds in January 2023 What leads a brand to...

Marinette Dalbard
Apr 4, 20233 min read
21 views
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Top Favorite brands ranking worldwide: Marvel is definitely the most favorite brand around the globe
BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands...

Marinette Dalbard
Oct 4, 20221 min read
186 views
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Marvel on Path of Unseating Lego as Favorite Entertainment Brand
By Marinette Dalbard, Client Servicing Director BrandTrends shares the top 10 most favorite brands among EMEA Kids 0 to 6 years old...

Marinette Dalbard
Aug 24, 20222 min read
120 views
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