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Mid-level brands challenge dominance of top players in the children's licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences...
Philippe Guinaudeau
May 30, 20233 min read
106 views
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Latin America: stable market combining different realities
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine /...

Marinette Dalbard
May 4, 20234 min read
29 views
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Not an easy task for new comers to go through the clutter of the entertainment Indian market
The BrandTrends Group unveils some major findings from its most recent research, and some key facts can be extracted when compared to the pr

Marinette Dalbard
May 4, 20233 min read
49 views
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From publishing to screens: the power of Big Action, Animation and Superhero content
The licensing industry is constantly evolving, with new trends and innovations emerging each year. In 2023, we can expect to see a number...

Marinette Dalbard
Apr 24, 20233 min read
40 views
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Discover how licenses manage to develop winning strategies around the world
BrandTrends takes stock of the most popular entertainment brands in the world among 0-14 year olds in January 2023 What leads a brand to...

Marinette Dalbard
Apr 4, 20233 min read
21 views
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Licensing in the Metaverse, Navigating the Virtual World
Let’s explore the fascinating new world of the virtual reality, the Web3, the NFTs and the Metaverse. This article provides an extended...

Marinette Dalbard
Mar 7, 20234 min read
52 views
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Back on the B&LIS Conference - Marketing 2.0: How to Reach Gen Z and Alpha Brands
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how...

Marinette Dalbard
Nov 21, 20222 min read
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Licensing in the fashion industry
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This...
Maha Khan
Oct 17, 20222 min read
80 views
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