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Philippe Guinaudeau
May 30, 20233 min read
Mid-level brands challenge dominance of top players in the children's licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences...
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Marinette Dalbard
May 4, 20234 min read
Latin America: stable market combining different realities
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine /...
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Marinette Dalbard
May 4, 20233 min read
Not an easy task for new comers to go through the clutter of the entertainment Indian market
The BrandTrends Group unveils some major findings from its most recent research, and some key facts can be extracted when compared to the pr
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Marinette Dalbard
Apr 24, 20233 min read
From publishing to screens: the power of Big Action, Animation and Superhero content
The licensing industry is constantly evolving, with new trends and innovations emerging each year. In 2023, we can expect to see a number...
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Marinette Dalbard
Mar 21, 20232 min read
On how difference between Popularity and Favorite highlights strenghts and weaknesses for a brand
January 2023 wave results are now live! We’ve shared some of the top 10 most popular and favorite brands on our LinkedIn page . Do not...
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Philippe Guinaudeau
Jan 16, 20234 min read
A greater variety of Entertainment brand categories are expected for the Nordic markets
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
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Elena Nacouzis
Jan 12, 20232 min read
Analyzing the Process by Which Child Consumers Form Relationships with Brands
Piaget’s Theory of Cognitive Development What does Piaget’s Theory of Cognitive Development Suggest? Piaget’s theory of cognitive...
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Marinette Dalbard
Nov 4, 20223 min read
What is Generational Marketing?
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is...
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Marinette Dalbard
Nov 1, 20222 min read
The Importance of Sales Forecasting
Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. What is...
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Marinette Dalbard
Oct 4, 20221 min read
Top Favorite brands ranking worldwide: Marvel is definitely the most favorite brand around the globe
BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands...
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