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A greater variety of Entertainment brand categories are expected for the Nordic markets
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
Philippe Guinaudeau
Jan 16, 20234 min read
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The Canadian market for licensed products is a vibrant market changing at an incredibly fast rate
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
Philippe Guinaudeau
Jan 16, 20234 min read
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The German Licensing Market appears to presently be a land of opportunities
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the...
Philippe Guinaudeau
Jan 16, 20234 min read
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Top Popular Brands Around the Globe - Oct'22
Discover the most popular brands around the globe with our Q4 2022 results Recent BrandTrends market research unveils the top popular...

Marinette Dalbard
Jan 12, 20232 min read
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Analyzing the Process by Which Child Consumers Form Relationships with Brands
Piaget’s Theory of Cognitive Development What does Piaget’s Theory of Cognitive Development Suggest? Piaget’s theory of cognitive...
Elena Nacouzis
Jan 12, 20232 min read
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How Virtual Reality sparkles the Customer Experience
In the past, Virtual reality was most often associated with Gaming. However, nowadays it is playing an essential role in the World of...
Maha Khan
Nov 29, 20222 min read
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7 steps to find the Best Licence
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by...
Elena Nacouzis
Nov 21, 20223 min read
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More about the B&LIS Conference - November'22
Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days...

Marinette Dalbard
Nov 21, 20222 min read
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Back on the webinar ‘7 steps to predict the best license for you’
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. From step 1 of Master your...

Marinette Dalbard
Nov 21, 20221 min read
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Back on the B&LIS Conference - Marketing 2.0: How to Reach Gen Z and Alpha Brands
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how...

Marinette Dalbard
Nov 21, 20222 min read
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What is Generational Marketing?
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is...

Marinette Dalbard
Nov 4, 20223 min read
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The Importance of Sales Forecasting
Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. What is...

Marinette Dalbard
Nov 1, 20222 min read
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Licensing in the fashion industry
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This...
Maha Khan
Oct 17, 20222 min read
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Top Favorite brands ranking worldwide: Marvel is definitely the most favorite brand around the globe
BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands...

Marinette Dalbard
Oct 4, 20221 min read
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Why It's Harder For Parents To Accurately Confirm Every Brand Their Kids Know
By Philippe Guinaudeau, Marinette Dalbard and Julien Guillot Another way to look at the impact of the diversity of video-content on brand...
Philippe Guinaudeau
Oct 2, 20227 min read
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How the recent changes in streaming consumption impacted brand attractiveness
BrandTrends have identified how lockdown and post-lockdown periods have seen a switch in media consumption, generating large changes in...

Marinette Dalbard
Sep 20, 20223 min read
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Marvel on Path of Unseating Lego as Favorite Entertainment Brand
By Marinette Dalbard, Client Servicing Director BrandTrends shares the top 10 most favorite brands among EMEA Kids 0 to 6 years old...

Marinette Dalbard
Aug 24, 20222 min read
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4 trends and opportunities revealed by BrandTrends most popular brand ranking
By Marinette Dalbart, Client Servicing Director Based on the most popular brands ranking, the BrandTrends April'22 wave reveals 4 main...

Marinette Dalbard
Aug 16, 20222 min read
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Most well-known brands worldwide - April'22
Ranking Apr'22

Marinette Dalbard
Aug 16, 20221 min read
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7 Reasons why you should invest in Market Research despite the slow economy
By Philippe Guinaudeau, CEO This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the...
Philippe Guinaudeau
Aug 10, 20226 min read
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