By Marinette Dalbard, Client Servicing Director Social media use among adults and teenagers (tomorrow's adults) is on the rise; this is...

By Marinette Dalbard, Client Servicing Director Mickey Mouse is one of the most well-known entertainment brands in the world. It also...

By Philippe Guinaudeau, CEO There is no need to mention the Barbie brand. It's a kind of world heritage, so well-known that everyone can...

By Marinette Dalbard, Client Servicing Director The BrandTrends purchase funnel identifies crucial areas for improvement and emphasizes...

By Marinette Dalbard, Client Servicing Director We've already discussed how the pandemic has pushed everyone, including children, to...

In the BrandTrends tracker, what is the Consumer Demand Gap? What can you do with it to predicting future sales?

By Marinette Dalbard, Client Servicing Director BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a...

May 05, 2022 By Marinette Dalbard, Client Servicing Director The recent BrandTrends survey, conducted over 42 countries including...

May 05, 2022 By Marinette Dalbard, Client Servicing Director Changes in children's entertainment consumption over the last two years have...

March 28, 2022 Admin Blog, Insights, Methodology BrandTrends reports include different indicators, all defined to help you measuring,...

At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and...

By Marinette Dalbard, Client Servicing Director Do you want to know why some products are popular with both children and adults?...

By Philippe Guinaudeau, CEO Needless to say, the lockdown has sent reverberations through society which have percolated into our consumer...