Data-Driven Market Research and Analysis Solutions

popularity

Brand Perception and Purchase Intent Tracking

Through our comprehensive consumer research services on brand tracking, we help you gain a deep understanding of brand awareness, attitudes, popularity, ownership, and purchase intentions across various consumer product categories.

Our multi-country research is designed to provide you with valuable insights into children, youth and families, enabling you to make informed decisions and develop effective strategies for your business.

Benefits

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Some of The Few Standard Reports ...

Country Review

This report provides a thorough analysis of the top 30 most important brands for your specified target demographic. It includes an in-depth examination of your brand's positioning against these competitors, allowing you to identify areas for improvement and potential opportunities to gain market share.

Brand Review

This report assesses the strengths and weaknesses of your brand, allowing you to fine-tune your objectives and improve your overall performance. It is a crucial tool for ensuring your brand stays relevant and competitive in today's fast-paced marketplace.

International Brand Review

In this report, we compare your brand's performance across multiple territories, giving you a detailed action plan to strengthen your market presence. This report is especially useful for companies operating in multiple regions, as it provides valuable insights into how your brand is perceived and received in different markets.

Scorecard

This report measures your brand's performance against its primary competitors, providing actionable insights to reinforce your marketing pillars. By analyzing key performance indicators such as brand awareness, consideration, and preference, this report helps you develop a comprehensive action plan to outperform your rivals.

Brand Purchase Funnel

This report uses the BrandTrends purchase funnel to assess your brand's appeal performance and identify critical areas for development. By understanding where your brand stands in terms of awareness, consideration, and purchase intent, this report helps you optimize your marketing efforts and drive sales growth.

Fandom Segmentation

Combine the consumer behavioral fandom segmentation - Fans, Supporters, Rebels, and Rejecters with ownership of the brand and future consumer purchases, including by product categories.

Our data analytics makes this segmentation incredibly potent for driving sales and marketing actions.

Benefits

Demographics Profiles

Determine which demographics are most important to your brand and connect with them.

Brand Preferences

Assess the marketing programs or alliances you can form to reach your brand's fans.

Size the opportunity

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Consumer Behaviors

Get to know the latest Youth culture and trends, Family Entertainment behaviors, Kids and technology usage through our survey research.

Gain crucial Consumer insights by understanding the top structured routines, habits, structured and unstructured free-time activities, collections, and spending habits of children to understand their core passions and interests.

Track the growing relevance of digital currency, in-app purchases, and downloads as forms of pocket money payment.

Identify the impact of advertising and other forms of influence in the kid space, and pinpoint when, where and how kids are most likely to be engaged by brands to create more targeted marketing campaigns.

Maximize emotional connection with your customers and enhance brand recognition.

Benefits

Kids Digital & Media Lives

Examine present media, entertainment, digital material, equipment, and services consumption, attitudes, and behaviors of children, tweens, and teens, as well as their future intentions and desires.

Kids Daily Lives

Understand the current routines, habits, interests and activities, attitudes and behaviors of children, tweens, and teens, as well as the impact their time sharing will have on future categories.

Pocket Money & Purchase Power

Gauge the evolution of revenue in terms of amounts and formats, as well as the ways and locations where it is spent, so you can tailor your strategies to low-cost impulse purchases, collections, applications, savings programs, and retail channels.

Reading Habits

Track the progress of reading, including the devices, materials, and genres that are read or may inspire reading, so that brands may target the right consumers with the right content and formats to rekindle the passion of reading!

Playtime & Collections

Follow the patterns of play and collecting, from the length of time it takes to the environment it occurs in, the amount of focus given to play versus multitasking, and the elements of play – the toys and other props used, and the perceived advantages of it!

Influencers & Advertising

Discover the evolution of advertising and media influence, as well as the platforms and styles that will enable brands to reach the right audiences with the right message and media!

Market Prediction

Reduce your investment risk by reviewing critical outcomes a year or two ahead of time.